How does this work? By reducing one-month chu Cape Verde Email List rn by several percentage points. In the crucial 60 to 90 seconds that a customer will spend browsing before quitting the app in frustration, Netflix serves up content most likely to appeal to people with similar tastes. And it works: 80% of what people watch comes from a recommendation. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. Even thumbnails are selected by a neural network based on predicted clickthrough.
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Say you’re not Amazon or Netflix, though. Say you’re part of a small team or a startup tight on resources. What can you do? The good news is that today’s marketers can similarly take advantage of AI-powered recommendation engines on a more affordable scale. Not only is some of this tech available to your developers, but more than one tool exists right now that lets you deliver product and content recommendations based on audiences, their intents, and their interests.