Paid search advertising Paid search is a type of online advertising, sometimes referred to as pay per click (PPC) advertising. Companies that use PPC advertising only pay a fee when users click on their ads. They bid on specific Romania Phone Number keywords, usually related to their business, along with their ad placement in search engines. For example, a company selling folding bicycles includes the keyword “folding bicycle” in its offer.
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When users search for the phrase, as ads in search results—usually at the top of the page. . Native advertising Native advertising is a type of digital advertising where the ad looks similar to the rest of the page content. Pay-per-click advertising can function as a form of native advertising because the advertised product often blends in with other results. Businesses love using this format because it doesn't interfere with the user experience, unlike display ads.