If your lead starts by opening your first four emails and you have assigned a score of five points to that action, it will have twenty accumulated points. But if he later stops opening them and you have established that every three with Belgium phone number list more unopened with more emails subtract ten points, his total score will be ten points. That is to say: if I had opened one more email, I would have received your offer because it would have reached the score that you thought was adequate to start the sale.
![Image](https://zh-cn.canadapeople.club/wp-content/uploads/2023/03/Belgium-phone-number-list-300x239.png)
But the fact of not opening more emails shows a lack of interest and, for that very reason, it has lost ten points. Because he is no longer so ready to buy. The objective is to be able to fine-tune the type of actions that are carried out with the lead and to detect the ideal moment to close the sale. And this step is the time to set the scores for each action of your lead and establish the moments in which you will act to bring them closer to closing the sale.