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To carry out this procedure, some criteria must be taken into special consideration such as the density of keywords , the user's search intention for the term or whether the content responds to the search intention, among others. Images influence web positioning During this phase of the SEO audit, the images on the website must also be verified and analyzed, verifying that they are the “alt” and “title” attributes. It is convenient that to optimize positioning with images , they do not have too much weight and load completely in the shortest possible time. 5



. Organic visibility of the website in search engines In this part of the SEO audit , penalty notices should be searched through Search Console , examining whether there are possible penalties from Google. The most important Canada Email List thing is to establish what algorithm the penalty was based on and what are the best measures so that it can be lifted. Likewise, you should check the visibility of the most important keywords and perform Keyword Research to find organic growth opportunities using



SEO audit tools such as SE Ranking, Ahrefs or SEMrush's Keyword Magic Tool. The study of the main competitors is another aspect that must be focused on in this phase of the SEO audit and analyze which are the main keywords they are using to position themselves. 6. Popularity and web authority In this