What's happening in the COVID-19 pandemic crisis Know your new target audience An effective eCommerce marketing plan starts from the general concept of good marketing A human-proof Botswana Email List eCommerce marketing plan A website that meets your eCommerce goals Time of crisis, time of choices marketing-post-covid-19 What's happening in the COVID-19 pandemic crisis IBM, the oldest and largest, shares new data in relation to the macro changes brought about by the COVID-19 pandemic.
Goods deemed "non-essential" by buyers We are talking about big numbers regarding the eCommerce boom. By 2020, IBM expects a decline in physical stores of 60%, compared to a growth of 20% in online stores. Analyzing the period in question by quarter, IBM also notes a change in the types of goods purchased.recorded a 25% drop in sales in the first quarter of the pandemic, and 75% in the second. A considerable leap. This data is even more interesting if we look at what "essential" means for the population.