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They can pay platforms to promote their ads, or they can use more organic methods. For example, a small business can use organic social media advertising by asking their followers to like and reshare one of their posts. They can then randomly select participants to receive discounts or prizes. promoting their brand or products. Rather than a full-fledged advertising campaign, this method can serve as a more cost-effective technique that allows businesses to spread awareness of their brand.

Paid search advertising Paid search is a type of online advertising, sometimes referred to as pay per click (PPC) advertising. Companies that use PPC advertising only pay a fee when users click on their ads. They bid on specific Romania Phone Number keywords, usually related to their business, along with their ad placement in search engines. For example, a company selling folding bicycles includes the keyword “folding bicycle” in its offer.



When users search for the phrase, as ads in search results—usually at the top of the page. . Native advertising Native advertising is a type of digital advertising where the ad looks similar to the rest of the page content. Pay-per-click advertising can function as a form of native advertising because the advertised product often blends in with other results. Businesses love using this format because it doesn't interfere with the user experience, unlike display ads.