This requires businesses to build and develop a distinct, authentic, trustworthy brand goal to stand out in the competitive market. A clear, strong mission statement serves as the foundation for Vietnam Phone Number List every brand's growth. Brand objectives govern how a brand positions itself in a competitive marketplace, shaping brand values and public perception of the brand itself. Emphasize brand goals. Realizing the importance of brand goals, many businesses today have stepped up to implement corporate social responsibility (CSR) by creating a positive influence on employees and customers; enhance the role of business in the community and society. Typically LEGO's CSR campaigns in recent times.
The brand has cooperated with many NGOs such as World Wildlife Fund, United Nations Children's Fund, etc. to promote beneficial activities for the community. In addition, LEGO is also committed to reducing carbon emissions and aiming to use 100% renewable energy by 2030. The brand established its first carbon-neutral factory in Duong province, Vietnam and is expected to production begins in 2024. Through its eco-friendly practices, LEGO has received feedback, Leverage User Generated Content Authenticity is the main characteristic that users look for in a brand. In a market survey, about 90% of consumers revealed that authenticity is a key factor when they choose a brand. This metric also contributes to the growth of user-generated content UGC.