Marketing Communications Kerry Express Group Creativity: talk about brands You don't have to be grand to get people's hearts. Creativity or creativity is something that has always been talked about in the work South Korea Phone Number List storytelling is the same. Nowadays, any brand that can tell an interesting story is easy to talk about. Therefore, using creativity can save a lot of money from the brand's point of view. Some brands take money like a storm. But the response was not as good as expected. Because the target group feels too 'crammed' Branding has to be creative in order for people to pay attention. feel involved feeling more interested than usual When people pay attention, it goes viral.
Talk about Or the campaign is very eye-catching and becomes the focus of the media. Causing various media to run in without even having to buy A – Alignment: The heart is important, hold on firmly, don't let it get distracted. If we try to observe some brands, we will find that there are vignettes in the molding. Not choosing a way for people to recognize themselves in any picture In the end, it became the wrong purpose. Therefore, branding requires alignment or consistency. The consistency here is to do everything in parallel with the Business Direction. First, we have to understand our point first and then proceed to make the Communication Plan. Every dimension must be consistent.