Therefore study your persona well and if possible do research to improve it. Try to find out what her interests are at the moment, where she gets information and how she intends to consume on Black Friday. It's also a great way to understand what products or services she has her eye on, so you B2B Email List can put the right catalog items on sale. If you already have a customer base, make questionnaires and make them available by email or in person, if you have a physical store. Keep an eye on the competition With each passing year, black friday gains greater adherence by companies. So it's very likely that your competitors are also preparing for this time. In this sense, keep an eye on them: follow the social networks, subscribe to the newsletter and get access as soon as possible to the strategies they intend to adopt so as not to be left behind.
Do a pre-campaign As many businesses participate in Black. Friday starting your promotion campaign as soon as possible is an excellent way to not go unnoticed. Therefore, do a pre-campaign days or weeks before Black Friday, alerting your customers to keep an eye on everything you have been preparing for the date. Value who is already your customer It's much easier to sell to someone who is already your customer than to win over someone from the outside. That way, in an opportunity like black friday, value those who are already your customers or who are at least in your contact base. Offer exclusive discounts and offers to subscribers to your newsletter, for example, or release sales before the general public. Be sure that this action will not go unnoticed and will further improve your relationship with your audience.