But how often do you need

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This information is now necessary to see your company thrive. But who is responsible for collecting and disseminating them? Not only, as you might think, on the marketing team. In fact, this deals with them only in 71.

3% of cases. In other cases these competition Palestinian Territories Email List monitoring activities are entrusted to the teams dealing with Corporate Strategy/Development, but also to those of Sales and Solutions Engineering. to monitor your competitors? As regularly as possible, so that we can keep track of their latest movements.



Just over a quarter of marketers surveyed by Kompyte (29.4%) said they monitor their competitors every week, while a fifth (20.6%) only track their competition's movements once a month. But what are the main areas of interest in which to monitor the competition? First of all, according to 90.