How the Idea of ​​brand References Was Born

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Mahfuz321T
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Joined: Thu Jan 19, 2023 4:02 am

How the Idea of ​​brand References Was Born

Post by Mahfuz321T »

Some in the seo community have taken a paragraph out of context in order to build the idea of ​​"Brand mentions". The paragraph begins by talking about using independent links to rank search results, just as described in the patent history section. The system determines a number of independent links for the group (step 302). A link to a resource group is an inbound link to a resource in the group, that is, a link that targets a resource in the group”. The above statement matches exactly what the entire patent is talking about, independent links. The next section is the part about “indirect links” that has confused the search industry for the past ten years.

Two things to note in order to make it easier to understand what is being written: a "Source resource" is the source of a link, the page that points out. A "Target resource" is what is linked and ranked. This is what the patent says: "Group links can include explicit links, implicit links, or both. An explicit link. A hyperlink is a link included in a Cambodia Phone Number List source resource that a user can follow to navigate to a target resource. An implicit link is a reference to a target resource . A reference to the target resource, which is included in a source resource, but is not an explicit link to the target resource. Thus, a group resource can be the target of an implicit link without the user being able to navigate to the resource by following the implicit link.” the key to what an “implicit link” is is contained in the very first mention of the phrase, implied link.

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Here it is again, with my emphasis: “an indirect link is a reference to a target resource it is clear that the use of the word "Reference" is the second part of what the patent is talking about, the reference questions. The patent talks about reference queries (or named search queries) from start to finish. In retrospect, it was a mistake by some in the seo industry to build an entire theory about brand name references from a single paragraph taken out of context of the entire patent. It is clear that “indirect links” do not refer to trademark references. But this is background information on how “brand references” spread.
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