Choosing the tag. In this step we will select the tag that we will implement, choose the option Google Analytics: Universal Analytics How to install google-analytics via Google Tag Manager - Step 2 2-2. Setting the Google Analytics version. Now we will Italy Email List choose the version of Google Analytics, you will be able to see this information within your Google Analytics account. Our Google Analytics account is in the Universal Analytics version, so let's select it. Now let's configure our Google Analytics tag, first we will add our UA. After adding the UA (You can find your UA ID within your Google Analytics account), we will choose the type of tracking, by default it is configured as “Page View” and that is the option we will use.
If this field has a different value, click on the option and select. What is the role of the developer in Web analytics - Part 2 Performance as a conversion parameter? As we talked about in the first post of the series What is the role of the developer in Web Analytics, we stipulated a tripod to start analyzing the metrics from now on, among the metrics previously established we have: Performance Traffic sources Event “tracking” Today we'll talk a little more about performance and how it affects your conversion. As a developer, I spent a lot of time focusing on performance and how important it is for sales and organic traffic sources. However, without success it was very difficult to justify the investment based on a pile of demands, campaigns, hot sites, etc.