Haven't automated your marketing and sales yet? Don't wait, other photo editing servies companies are already doing it > Metric number one leads This indicator should not surprise anyone. Leads are to the sales funnel what fuel is to the engine. The alternative is not to move at all. Sales funnel lead data can shape every marketing and sales action you and your colleagues might take in the coming period. The volume of leads entering the funnel is quite simple to record, but you can't stop there. Real? The suggestion is to try to pay attention to the characteristics of qualified leads and study the duration of the advancement phases in the funnel.
I'm referring to the time it takes for a lead to move from one phase of their customer journey to the next. It's also important to look at the sources of the leads Where do they come from? How many leads come from marketing activities and how many from sales activities? This analysis will identify new opportunities to improve the effectiveness of top of the funnel activities. Metric number two conversion rate Leads that convert into sales are a very important data point for measuring the quality of the work of the marketing and sales teams.