Having an about us page gives their audience Cayman Islands Phone Number enough information about their brand, but who actually reads about us pages? Instead, you should include why your brand exists directly on your home page. This immediately builds an emotional connection with your customers as soon as they pull up your site. You can also include a short story within your product pages explaining Cayman Islands Phone Number how you came up with the product and why. By telling your customers why they feel as though they’re buying products from an actual person instead of just a huge company. The importance of telling your customers why you exist cannot be understated. It’s so important that
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Simon sinek, a thought leader in advertising, wrote an entire book on the topic called “start with why.” utilize content marketing and seo as a luxury brand, you want to Cayman Islands Phone Number portray yourself as an industry expert that fully understands what your customers need. You can achieve this through content marketing. Content-marketing-professionals-understand-the-needs-of-your-customers by using long-form blog posts, you can deliver your customers the information they need to use your products to their Cayman Islands Phone Number full potential. Through creating these types of informational posts you also tell your customers the exact problems your products can solve without constraining yourself to just a few paragraphs. This gives you the option to go into as much detail as you want.