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All of this has seen many companies and businesses needing to make shifts to their marketing plans in order to keep up with the changes. In this article, we’ll take a further look into these trends and give you tips on how you can implement each trend into both your traditional and digital strategy. Let’s get started. Shift to value and essentials it makes sense that in times of economic downturn and uncertainty, consumers Switzerland Phone Number are more cautious in their spending and will look to make essential purchase a priority. Between the 20th and 30th march 2020, 49.6% of people in the uk reported a rise in anxiety level due to uncertainty over their well-being and uncertainty over their finances. While the long-term economic picture is a little clearer now than it was in march.

There’s still uncertainty over what will happen in the Switzerland Phone Number weeks and months ahead. How has this affected consumer behaviour? Quite simply, people have reduced their spending on non-essential products and services and increased purchases of ‘essentials’ such as groceries and household products. Consumers as a whole are more cautious over where their money goes and want to make sure Switzerland Phone Number that any purchases made are the right ones. How does consumer trends Switzerland Phone Number affect your marketing strategy? Depending on what business you’re in, your product or service may have changed in some way during the last few months. If your products have changed then focus on showing your customers why your products/services are still essential to their lives at this time and how your





Products can help them in the future. If you’re Switzerland Phone Number advertising for new customers, focus on the benefits that your products/services bring and the value they provide. Showing the benefits of your product should be intertwined with a sense of empathy for your customers and the broader situation. Displaying empathy can translate to practical steps such as reducing your prices, Switzerland Phone Number negotiating payment plans with customers if they’ve run into financial difficulties or helping them with educational resources such as courses or guides. Brands and companies that show understanding and care for their customers in difficult times are poised to do well once the pandemic is over. Use this time as an opportunity to strengthen your relationships with customers and help