For less competitive For businesses in your market, an initial citation-building phase, followed C Level Contact List by very modest, occasional efforts to build new citations, may be enough to dominate search engine results. However, if you're in a tough market, ongoing citation building may need to be an integral part of your local search marketing strategy. , Website domain name authority At present, the comprehensive strength of local enterprise websites plays an important role in their local and organic rankings. Simply put, domain authority is a metric used to predict how well a website will perform in search results compared to other websites.
A domain authority toolbar called is provided to easily view any website's in search engine results. See the bottom of this screenshot, as shown below: There are many factors that make up a website’s domain authority. Some of these include the age of the site and the number and quality of links pointing to it. For a detailed explanation of , read this blog post from . Generally speaking, every local business wants to launch the most powerful website possible.