The final version answers the main questions of Email Marketing List potential clients - how much does the repair cost, how does it work, how long does it last? Conducted a series of AV tests of all versions of the landing page to find the one that generates leads better After UX testing, we conducted AV testing of all landing pages without affecting traffic in any way. We pursued two goals: Make sure our improvements are truly useful. There is always a risk that during UX testing respondents will tell lies or give socially approved answers, which is why an AB test is necessary.
Make sure that it is our improvements that affect conversion, and not, for example, seasonality. When we ran the test, we decided that the most effective landing page was the one that would generate the most qualified leads. This metric shows effectiveness more accurately than just the number of leads. It takes into account situations when there are a lot of leads, but there are no qualified ones among them. Version No. 3 showed the best result. It brought 3.8 times more applications, so we left it. I liked the speed of work. I needed to show the first results over the summer.