If we take an example at the qualification level the CEO or bus Gambling Email List iness director of a target company is a high value lead. Thanks to the qualification workflows we can assign said contact to a member of our sales department to initiate their commercial strategy. This automation process is very useful when we find a fairly high number of new leads per month thus managing our sales department. Maturation workflow Maturation workflows have as their main objective to move our contact through the funnel. We will understand it better with the following example Not all the leads that have been generated with our marketing strategy either because they have downloaded a guide or because they are going to attend our next webinar will be at an ideal moment to buy.
Some of them may still be very “cold . For this reason the maturation workflows also known within the Lead Nurturing process will aim to nurture our contacts. Lead Nurturing in examples benefits and tools I eat With the strategic sending of a series of emails attacking their pain points with our services solutions. For this it is essential to have a good quality of content that helps us bring the client closer to the objective we want to achieve.