Here the UX Writer is not selling anything; it simply helps the user b2c email list and guides him. While the UX Writer works with the design team, the copywriter works with the marketing and advertising team. Although they are different roles, one does not work without the other. If we only appeal to UX Writing with a small button that says “See offers”, surely the conversion will not be good, since users will not feel very attracted to continue on the page. And if we only use copywriting with a headline like “Latest Offers!”, but without a guide to show you where those offers are, the b2c email list conversion rate will not be good either because users will leave the site.

The copywriter tries to attract and sell, while the UX Writer tries to retain b2c email list the user and guide him to achieve his goals. Business vs Consumers Copywriting helps to meet business objectives while the purpose of UX Writing is for the client to meet their objectives. In both cases, the business benefits: by providing a better experience to users, it has the possibility that they will come back and choose the brand over others. Why is UX Writing necessary? UX Writing is not only necessary to communicate with the voice of the brand, but also for the user to understand b2c email list what to do on the site.