Social Networks B2b Database Should Be More Than

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dipa
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Joined: Sun Apr 03, 2022 10:23 am

Social Networks B2b Database Should Be More Than

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saw a business opportunity in e-commerce to increase sales , which had fallen exponentially due to not being able to use its physical stores. The correct tools and actions made Perfumerías Unidas a success story in the retail sector during the CyberWow held in July 2021, achieving an open rate of 19.93% in e-mails sent, which it drove approximately a little more than 50% of the total sales in said campaign. Here we tell you b2b database how the whole process was. What was the challenge for United Perfumeries? United Perfumeries saw the arrival of the pandemic as a great challenge that ultimately translated into a considerable loss of income . With the same desire as always to get ahead, they decided to bet on online sales with a web page that was friendly and that little by little was feeding users

with relevant content. However, when working with luxury brands, it was very difficult to offer considerable discounts to users, so the greatest flow of sales always fell on campaigns such as CyberWow or CyberDays, occasions in which it was possible to access some type of discount and we b2b database take the opportunity to implement a suitable strategy for this type of business. How was the strategy implemented? 1. Nurture the database In order to achieve sustainable results over time, our inbound b2b database marketing strategy focused, first, on enriching the database that Perfumerías Unidas had and segmenting it through user preferences in order to nurture them with the weather. On the other hand, in order to reach those users who we knew would behave in a positive way for the brand, we decided to carry out a

small experiment and raffle a giftbox valued at S/ 1000. email promoting the giftbox in the cyberwow campaign of united perfumeries The communication was announced via mailing and those who updated their information and gave us their consent to be part of our database b2b database participated, achieving with this action a quite positive conversion rate for the brand. 2. Segmentation as a key to success All our mails were sent according to the users' profile, whose information was collected according to the visits to the page. The personalization of the content was key to reaching potential clients in an ideal way. On the other hand, due to a change within the organization that sought to promote
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