This is due to the growing awareness of the effectiveness of internet marketing. With point of sale owners in mind, Google Ads now offers the option of running local campaigns that are aimed not only at promoting the offer, but also purchases in stationary stores. This allows you to attract nearby customers who haves. Another advantage is the ability to simultaneously Taiwan Phone Number Data run several campaigns aimed at increasing interest not only in the local offer, but also online. This allows you to develop a strategy of comprehensive activities tailored to the characteristics of a specific company operating also outside the e-commerce sector. Operation of local campaigns in Google Ads Local campaigns operate using machine learning systems that analyze user data to accurately target ads, as well as automatically optimize the content of promotional materials, rates and ad placement placements.
They operate in many channels, using the Google advertising and search network, the Google My Business platform, as well as YouTube and Google Maps. What additionally distinguishes this type of campaign is the collection of information regarding offline purchases from users who have enabled location history on their mobile device. However, in order to run it, you must make sure that all requirements are met. The basic one is to have more than one point of sale location (and they must be verified). You'll also need to set up Google Ads with the Business Profile service in your Google My Business account.