Intercepting user queries , who are looking for a product or information, becomes essential to allow your site to receive qualified and targeted visits . In fact, it is useless to obtain good positions in SERP for keywords that are not of interest and that do not channel your user into a conversion funnel in any way. Let's start from the beginning with a bit of theory and try Brazil Number Data to understand what they are and how to find keywords for SEO . ? In SEO , the term " keywords " identifies the searches that users carry out on search engines to find an answer to a specific need. The classic SEO division of keywords is divided based on the number of terms that compose them such as: dry keywords or short tail (one term), middle tail (two or three terms), and long tail (three or more terms - very specific ).
Generally, although there is a theoretical difference, the term keywords is used as a synonym for search queries . Queries are a set of words, questions or phrases, typed into the search engine, which contain a search intention . The search intent of a query is the intrinsic motivation why the user carries out a search on search engines such as Google, Bing, Yahoo!. Queries can be divided into navigational, informational and transactional based on search intent.