From CAN-SPAM to the GDPR and beyond, email marketing is regulated by multiple laws worldwide. Make sure you understand email legislation and follow it to the letter to avoid fines.
Some legal requirements, like getting consent from people USA Phone Number List before emailing them and including an unsubscribe link in every message, are common sense. Others require more technical knowledge. Campaign Monitor has tools to help you comply with major legislation like the GDPR.
Phase 2: Focus on strong content and design
The copy and design of your newsletter should work together to support its theme and reflect your brand identity. Your first newsletter needs to set the tone, as it will be a template for all future installments. Take the time upfront to make a process you can easily repeat.