Do Customers Actually Care about Your Company’s Values?

Accurate phone number list discussion.
Post Reply
Jannat12
Posts: 3
Joined: Sat Aug 06, 2022 10:14 am

Do Customers Actually Care about Your Company’s Values?

Post by Jannat12 »

Do Customers Actually Care about Your Company’s Values? There’s a lot of back and forth about the value of online “engagement” for businesses. Do customers want more engagement with the businesses they frequent? Do they care about it? Does the word engagement actually mean anything at all? Or is it just another feel-good buzzword? A recent article from Harvard Business Review asserts that customers don’t care much about interaction with businesses — instead they feel most engaged (and buy more) when they believe they share values with the company.

HBR’s position is that customers Phone Number List want to share a “higher purpose” with business. This is extremely fashionable at the moment, with businesses all over the web switching to taglines that start with the words: We believe. So do customers care what you believe? For some businesses, the answer is clearly Yes. Matt Frazier over at No Meat Athlete runs a values-based business. Brands like Patagonia and Prius get a lot of mileage out of building a tribe around shared values. But for dog food? Software? Web design? Air travel? The Zappos model One of the poster children for the “values” argument is Zappos — the online shoe store that operates around a celebrated set of core values.

Image

Zappos uses their value statement as a kind of corporate DNA. Values like “Deliver WOW through service” and “Pursue growth and learning” let employees and customers know who the company is. Their values statement informs the way the company looks and behaves. It tells the company how it should grow. It’s the template for the decisions they make and the processes they put into place. Their core values are such an important part of Zappos that they print them on the packaging. So the question becomes — what is it that’s attracting the customer?
Post Reply