Could it be that poverty is getting closer and closer to us, and consumption is really downgrading? phone number list By: phone number list Better Life Investor Source: Official Account: Tsingshan Capital "Erguotou with mustard instant noodles, ride on Mobike for a walk", this is a popular self-mockery in the circle of friends some time ago. From Pinduoduo to mustard, instant noodles, and Erguotou, the business of low-priced goods is getting better and better. According to the 2018 semi-annual report of Master Kong Holdings, the sales of instant noodles reached 11.134 billion yuan, a year-on-year increase of 8.4%. Instant noodles partner Fuling mustard was also good in the first half of the year, achieving operating income of 1.064 billion yuan, a year-on-year increase of 34.11%; net profit attributable to shareholders of listed companies was 305 million yuan, a year-on-year increase of 77.52%. Shunxin's agricultural performance, which is a low-end wine Niulanshan Erguotou, has also ushered in a big increase. The revenue was 7.233 billion yuan, a year-on-year increase of 10.45%; the net profit was 481 million yuan, a year-on-year increase of 96.78%.
Could it be that poverty is getting closer and closer to us, and consumption is really downgrading? phone number list The big sale of low-priced goods has nothing to do with consumption downgrades At first glance, the mustard instant noodles Erguotou is selling well, and people's consumption has become more and more simple. Upon closer inspection, we find: The growth of mustard is mainly due to price increases Mustard industry sales maintain steady growth By splitting the volume and price performance of the income of the mustard industry, it can be found that the overall sales growth rate of the mustard industry has basically remained between 3-5% in the past 15 years, which is extremely stable. In fact, the sharp increase in product prices is the main reason for the growth of Fuling mustard. In February 2017, Fuling mustard had announced a price increase for its main products. As mustard products are highly concentrated and heterogeneous products with strong pricing power, the price increase of Fuling as a leading enterprise in recent years has not had an impact on sales, which also shows that consumers are price-sensitive to mustard consumption.
The degree is not high, and it pays more attention to quality consumption. phone number list Instant noodles mainly rely on high-end products to pick up In 2017, the instant noodle market recovered successfully and performed well in the first half of this year. According to a Nielsen research report: In 2017, the overall sales volume of the instant noodle market increased by 0.3%, and the sales volume increased by 3.6%. In terms of sales volume, the sales volume in 2017 was basically the same as that in 2016. It can be seen that the key reason for the growth of instant noodle market revenue is the transformation and upgrading of the industry as a whole to the mid-to-high end, which promotes the continuous increase of the average selling price. For a long time, the performance of Master Kong Holdings has mainly relied on the instant noodles and beverage business. In the first half of 2018, the instant noodle business accounted for 36% of Master Kong's total revenue.businesses fell by 3.2% and 9.03% year-on-year.
ally been downgraded?Low-priced goods are selling well, and consumption has really been downgraded?Low-priced goods are
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