With the help of newsbreaks email marketers make mailings more diverse and unexpected, attract the attention of the target audience and increase performance indicators. Indeed, by competently beating a resonant event, you can get 30–70% more opens, clicks, and conversions. This is how real newsbreaks work — the news of the country, the world, certain areas of life and industries that become viral, are actively covered in the media and discussed on social networks. We talked about this in more detail with examples of events and mailings in the article “ How to find and correctly use newsbreaks for email newsletters.
How to find and correctly use newsworthy email newsletters How to find and correctly use newsworthy email newsletters Often, marketers refer to them as calendar holidays, the change of seasons and other events that occur once or repeat every year, but do not cause resonance in the Uganda Phone Number List information field. Although they cannot be called newsbreaks to the full extent, they are also actively used in mailing lists and get approximately the same result - an increase in open rate, click-through rate and an increase in the number of conversions. We have collected calendar newsbreaks for September 2022 for you, with which you can diversify the content plan of email newsletters . September 1 1. Knowledge Day . Perhaps the most significant event of September. It affects a wide audience and is actively used in marketing activities.
Newsletters for the Day of Knowledge are made by children's stores, educational centers and online schools, educational applications and services. Often promotions, discounts and sales are held in his honor, but other formats and types of content can also be used: send out useful materials for parents of schoolchildren and students launch special student loyalty programs use gamification and host a back to Another option is to simply mention the event in topics, preheaders, mailing texts to grab the attention of users in the mailbox and encourage them to continue reading. The joke about Keanu Reeves birthday. The Canadian actor often flashes in social networks. And although not many people know when his birthday is, this occasion can be fun to beat in an email newsletter by linking your product to one of the popular Keanu memes.
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