Consider the account structure for listing ads

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tashaclaytonj
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Joined: Sat Feb 24, 2024 4:28 am

Consider the account structure for listing ads

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Once you have created a Google advertising account, let's think about the account structure for listing ads. Listing ads are made up of the following five elements, and you need to think about how many of each of these five to create and how to set them up.How to start listing advertisingFor example, consider the configuration when a company that sells shoes runs listing advertisements. First, create one "account" for each company, and group them into "campaigns" for each product category, such as pumps or sneakers.


Under each campaign, create an "ad group" for each Sweden WhatsApp Number Data appeal, such as price appeal, design appeal, etc.Then, under each ad group, set "ad" as the text that will actually be delivered as a listing ad, and set what kind of "keyword" to display each ad when searched. .elementoverviewaccountThe source of advertising1 account per companycampaignThe part that organizes ad groupsBudget and targeting can be setWe recommend creating one for each product/service.Example) When a shoe store places an advertisement Create campaigns for each product such as “pumps,” “sneakers,” “sandals,” and “boots.”advertising groupPart that combines ads and keywords We recommend creating each appeal content (features you want to highlight, product strengths, etc.)Example) For the campaign “Pumps.


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Advertising groups: “Price appeal,” “Design appeal,” “Size expansion appeal,” etc.advertisementPart that sets the content of advertisements delivered to userskeywordThis is the part where you can set up what kind of words users search for to display advertisements.Here, we have categorized campaigns by product category and ad groups by appeal content, but you can freely decide on what criteria to classify them.Account structure design is so deep that we can't cover it all here. For detailed instructions, please refer to the following page. Although this page is for Yahoo! Ads, the know-how can also be applied to Google Ads.
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