STEP PAS is another formula often found among successful texts being an acronym for P Problem The first step you need to take here is to present your reader with a problem. This problem may Country Email List be one that you as the copywriter imagine your target audience has and that is related to the product or service you are presenting. A Agitation Next all you have to do is appeal.
To the reader's emotions to convince them that they absolutely need to solve their problem. Thus you prepare your target audience to turn to a certain solution. S Solution At this point you can present your product describing how it works as the perfect solution to the target audience's problem previously identified. Unlike the serious problem remember.