The budget is important but it is not everything

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mdarif052
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Joined: Thu Mar 30, 2023 4:32 am

The budget is important but it is not everything

Post by mdarif052 »

The "this is not what I asked for" part of who hires how who sells is ALWAYS avoidable if there is prior alignment work which is normally about - meetings with the entire Marketing department and the entire company team. agency. not just those involved in the day. WHAT RESOURCES DOES YOUR MARKETING DEPARTMENT HAVE for a successful relationship between Marketing agency and client. In the perfect scenario of this relationship having a meeting schedule is paramount.

Defining when the CEO the CMO or the different members of the team should intervene is key to making decisions speeding up approvals or simply having smooth work. It must be clear what time and resources are Business Email List needed by the client so as not to block the agency and avoid cases in which the sensation of receiving an invoice each time seems to be a revolutionary tax and not justification for a job fluid focused on common goals. Size always matters.

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Needing a hand for some creatives is not the same as managing thousands of Euros a day in campaigns. In the previous point of the mission and the resources available to the company it will be possible to identify what size agency is needed if a large multinational or an agency of two people. The best thing is either to have ultra-specialized agencies or even freelancers or with an agency that is a little more comfortable than what you should need.
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