The Importance of Marketing Plan in Business

Talk about Ten Forum.
Post Reply
Mishu009
Posts: 1
Joined: Thu Mar 30, 2023 3:09 am

The Importance of Marketing Plan in Business

Post by Mishu009 »

This also applies to the content of the plan, and the planning horizon, the sequence of development, and the organization of planning. Sometimes the marketing plan is a somewhat extended plan of the sales department, at other times it may be based on a broad consideration of the business strategy, which entails the development of an integral plan that includes all markets and products of the enterprise. As for small businesses, they may not draw up a marketing plan at all. The only planning document for such enterprises is a business plan, which includes individual areas of their development, including a marketing plan.

This plan provides information about market segments, their capacity, market share, provides characteristics of consumers and competitors, describes the “barriers” to entering the market, forms marketing strategies, forecasts whatsapp mobile number list sales volumes, etc. Most manufacturing companies develop separate planning documents for each main product (or group of homogeneous products - a product line). This is especially true for consumer goods. Thus, several marketing plans can be implemented simultaneously.

Image

Although these plans can be mechanically summarized in one book of planning documents. Some companies develop a single integrated marketing plan that includes all products. Some companies use a three or five year planning cycle, while others use six months. Most often, the following scheme is used: planning is carried out annually, but with a focus on the next three years. The marketing plan at the same time consists of detailed recommendations for the next two years, with extrapolation to the third.
Post Reply