How to create an online and offline advertising memory plan?

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luckyakter
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Joined: Thu Aug 11, 2022 3:54 am

How to create an online and offline advertising memory plan?

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Today, advertisements on phones tend to be more remembered 54% of the time because it is a channel with fewer competitors. How to take advantage of it? Did you know that a crucial part of sales is related to online and offline advertising recall plans? At least this is what concludes a report presented by the consultancy Zenith. This report adds that consumers only pay attention to two out of every 10 ads they see, thanks to a phenomenon of visibility. It proposes that for the user only those ads that remain on their screens for at least one second are important. That's right, our attention time is reduced day by day due to the agglomeration of brands trying to get our attention, so we must optimize every last detail of our creativity.

Furthermore, most marketing studies say that consumer decisions are based on memory, since advertisements must be arranged to persuade the consumer and embed themselves in their subconscious. Consequently, you must find a way to make your consumers remember your products and services, and here we show you how. How to create an online and offline advertising recall plan Estonia Phone Number List The importance of advertising recall in today's market There are two types of polarized attitudes: Individuals who spontaneously remember your ads People who belong to that conglomerate who won't remember who you are or what you have to offer them This is when you really realize how important memory is for the success of advertising, since your sales and stability depend on it. The higher the level of audience engagement with your ads, the more effective your ads will be, and this all depends on recall in today's market.

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In this sense, your ads must have the necessary pragmatic load so that the individuals who consume them can process the elements that you project at a greater level of depth. Otherwise, your advertising will become secondary and superficial for them, which will make them forget about you. The levels of persuasion are higher in those segments of your audience with the greatest ability to recover them mentally when talking about a need or solving a problem. The truth is that memory is associated with recognition and both configure the formula for the success of your ads, which is where the importance of mechanisms such as advertising memory lies. In addition, neuroscience, together with marketing, concludes that brands that create a memory stand out from the rest. This can be done through: Powerful messages that invite reflection. Ads linked to episodic memory, emotions and experiences.
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